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Capabilities

   
From concept to delivery, we’ve got you covered.
Marketing strategy – plan for success

Sustainable success must be planned, measured, evaluated and refined. We can work with you to develop a strategy that meets your goals. We’ll gather information – reports, success measurements, industry standards and trends to look for as you refine your marketing strategy. We can work with you to develop a plan, then show you how to measure success, and tweak for improvement, and get more out of your marketing dollars.

Marketing Strategy
Strategic planning

Measuring and analyzing marketing media and channels

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Branding & Identity
Graphics standards development

Logo design

Corporate identity

Product and company naming

Tag line development

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Identify yourself

Branding

A strong brand identity is the core of all marketing efforts. We learn about your customer and your brand’s core truths, then interpret that message into a visual experience across all your marketing media, so every marketing effort becomes a powerful tool for building your relationship with your customer.

Logo design

Wood and Company has more than 20 years of experience in creating visual identity solutions for both business-to-business and consumer markets. We translate your core message into a visual representation your brand, creating an image that will resonate with your audience.

Corporate and product naming

Having the right name for your product or service is a key element of its marketing success. We’ll work with you to distill out your key message, research the industry and competitors, and develop names and taglines.

Brochures to packaging, print communicates

Engaging, effective design

Print remains one of the most popular and flexible media for advertising and promotion. We’re all bombarded with images and messages, so it’s more important than ever that your materials resonate with your customer and reinforce your brand, or your message will be lost in the noise. Our award-winning design will lift your message off the page and make sure it’s seen.

Production & printing

From business cards to product packaging to wall murals, we get it done for you. We work with a variety of vendors, so we get the best product and price for each project. We accommodate any budget and deadline and are a one-stop shop. Or, if you prefer to manage the printing yourself, we’re fine with that too.
Print
Brochures

Annual reports

Catalogs

Direct mail

Packaging

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Website Design
websites

mobile web

SEO

content management systems

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Website design to SEO

Website design and development

Your website is your virtual face to the world, so it’s very important that it reflect the professionalism and brand identity you’ve worked so hard to create. Combining our expertise in marketing and design with the perfect development talent for your project lets us interpret your website into an extension of your brand, so the website becomes a powerful tool for strengthening your relationship with your customer.

Content management systems

Content management systems put you in control. Full control over your content gives you the ability to stay current and keep things fresh. Offering your clients the latest product info and keeping your site current will keep both your customers and the search engines happy! On the other hand, if you don’t have time to make updates, we can certainly help with that, too! From web maintenance to blog updates, we’re partners through and through.

Mobile responsive design

From tablets and mobiles to widescreen displays, the way your site looks can often get shrunk or chopped beyond usability. A responsive design allows your website to adapt itself to any window size, which means you make the best impression on every device and every screen. Responsive design is also great for planning ahead, as it will continue to adapt itself to new screen sizes as they’re introduced.

SEO is the key to better exposure

This is the key to gaining visibility and clicks. An SEO-optimized website will guarantee a better ranking on search engines. Getting on the first page takes strategy, and the competition is fierce. Much more than keywords, we make sure the entire architecture of your website is search engine friendly, including the images, content, tags and more.

Get social

Email marketing

Email is one of the least expensive and most effective marketing tools. We’ll create newsletters and promotions with engaging design and fresh content that inspire your customers to open and click through, build your brand and generate more sales. We’ll help you understand reports on open rates, click-through rates and other metrics. And, we’ll make sure your message reaches your customers on web or mobile, adhering to best practices to meet the demands of service providers and subscribers, who are always wary of spam.

Social media marketing

Social media has become an essential part of any business’ marketing mix. By engaging with your customers you raise your brand visibility and strengthen your connection with them. We’ll ensure your social media pages are consistent with your brand. We can create a customized online marketing plan for you, help you figure out which channels make the most sense for your business, and manage the posting.

Online marketing
email marketing

e-newsletters

social media

analysis and reports

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Advertising and Promotion
advertising

trade show exhibits

point of purchase displays

environmental graphics

vehicle wraps

signage

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Displays and promotions that get you seen

Advertising and Promotion

Whether it’s advertising in print or online, or direct mail, you want to get in front of your customers. We position you for your biggest strategic opportunities, and make sure you’re seen and your message heard. From concept to production, we keep your objectives in mind and maximize your visibility.

Exhibit displays, graphics and signage

Signage and displays represent your brand at a glance, so it’s important that you have the right solution for each situation. From directional signage to trade show booths or vehicle wraps, we design and produce a graphic display that reflects your brand and pops your message.