Measuring and analyzing marketing media and channelsSee case studies
Sustainable success must be planned, measured, evaluated and refined. We can work with you to develop a strategy that meets your goals. We’ll gather information – reports, success measurements, industry standards and trends to look for as you refine your marketing strategy. We can work with you to develop a plan, then show you how to measure success, and tweak for improvement, and get more out of your marketing dollars.
A strong brand identity is the core of all marketing efforts. We learn about your customer and your brand’s core truths, then interpret that message into a visual experience across all your marketing media, so every marketing effort becomes a powerful tool for building your relationship with your customer.
Wood and Company has more than 20 years of experience in creating visual identity solutions for both business-to-business and consumer markets. We translate your core message into a visual representation your brand, creating an image that will resonate with your audience.
Corporate and product naming
Having the right name for your product or service is a key element of its marketing success. We’ll work with you to distill out your key message, research the industry and competitors, and develop names and taglines.
Engaging, effective design
Production & printing
Website design and development
Your website is your virtual face to the world, so it’s very important that it reflect the professionalism and brand identity you’ve worked so hard to create. Combining our expertise in marketing and design with the perfect development talent for your project lets us interpret your website into an extension of your brand, so the website becomes a powerful tool for strengthening your relationship with your customer.
Content management systems
Content management systems put you in control. Full control over your content gives you the ability to stay current and keep things fresh. Offering your clients the latest product info and keeping your site current will keep both your customers and the search engines happy! On the other hand, if you don’t have time to make updates, we can certainly help with that, too! From web maintenance to blog updates, we’re partners through and through.
Mobile responsive design
SEO is the key to better exposure
This is the key to gaining visibility and clicks. An SEO-optimized website will guarantee a better ranking on search engines. Getting on the first page takes strategy, and the competition is fierce. Much more than keywords, we make sure the entire architecture of your website is search engine friendly, including the images, content, tags and more.
Email is one of the least expensive and most effective marketing tools. We’ll create newsletters and promotions with engaging design and fresh content that inspire your customers to open and click through, build your brand and generate more sales. We’ll help you understand reports on open rates, click-through rates and other metrics. And, we’ll make sure your message reaches your customers on web or mobile, adhering to best practices to meet the demands of service providers and subscribers, who are always wary of spam.
Social media marketing
Social media has become an essential part of any business’ marketing mix. By engaging with your customers you raise your brand visibility and strengthen your connection with them. We’ll ensure your social media pages are consistent with your brand. We can create a customized online marketing plan for you, help you figure out which channels make the most sense for your business, and manage the posting.
Advertising and Promotion
Whether it’s advertising in print or online, or direct mail, you want to get in front of your customers. We position you for your biggest strategic opportunities, and make sure you’re seen and your message heard. From concept to production, we keep your objectives in mind and maximize your visibility.
Exhibit displays, graphics and signage
Signage and displays represent your brand at a glance, so it’s important that you have the right solution for each situation. From directional signage to trade show booths or vehicle wraps, we design and produce a graphic display that reflects your brand and pops your message.