The Brand Stand Blog

Insight and information on marketing, branding, and design.
   

The Power of Email Marketing

With so many marketing tactics to choose from – website, social media, print and digital advertising – it might be hard to choose how to prioritize your efforts. But for return on investment, you shouldn’t ignore the power of email marketing. “Why?” you say? Not…

Existing customers are your best marketing resource

You might have heard about Facebook’s recent announcement that it will be changing its newsfeed algorithm to prioritize content from “friends, family and groups.” This is likely to mean businesses will see a significant decrease in organic reach on social media and higher advertising costs. While…

Do people trust your website?

You never get a second chance to make a first impression, right? Well the same goes for your website! These days everyone is skeptical about trusting things on the internet. People generally decide within seconds whether or not they trust a website and want to…

Why hackers want your website and how to stop them.

Recently I was meeting with a prospective client and went to show them a website I’d designed for another client. We were both fairly alarmed to be greeted by a spinning skull and crossbones on a background of fire, with some creepy text! After reassuring…

Are you following the new rules for today’s email?

This may surprise you. Of all of the many forms of media – print, radio, social, etc. – email continues to be the most effective channel for marketing your business. Email delivers the highest ROI of all marketing channels*, with an almost 4 to 1…