With so many marketing tactics to choose from – website, social media, print and digital advertising – it might be hard to choose how to prioritize your efforts. But for return on investment, you shouldn’t ignore the power of email marketing. “Why?” you say? Not…
You might have heard about Facebook’s recent announcement that it will be changing its newsfeed algorithm to prioritize content from “friends, family and groups.” This is likely to mean businesses will see a significant decrease in organic reach on social media and higher advertising costs. While…
Picture this: Your business is sponsoring an organization who needs your logo for their website. But, when you give it to them, your logo has an ugly white box around it. Has this ever happened to you? And why does this happen? Are you using…
Over the last decade social media usage in the US has increased by nearly 60%. With over 2.3 billion active users globally, and thousands of new people joining every day, it’s not hard to see why social media has become one of the most effective…
You never get a second chance to make a first impression, right? Well the same goes for your website! These days everyone is skeptical about trusting things on the internet. People generally decide within seconds whether or not they trust a website and want to…
Recently I was meeting with a prospective client and went to show them a website I’d designed for another client. We were both fairly alarmed to be greeted by a spinning skull and crossbones on a background of fire, with some creepy text! After reassuring…
This may surprise you. Of all of the many forms of media – print, radio, social, etc. – email continues to be the most effective channel for marketing your business. Email delivers the highest ROI of all marketing channels*, with an almost 4 to 1…
Creating a print project can be an expensive business. Whether you’re creating a 2-sided flyer or a 50-page annual report, you want to maximize your dollars, but not skimp on quality or design. Here are a few simple rules you can follow that will result…
