With so many marketing tactics to choose from – website, social media, print and digital advertising – it might be hard to choose how to prioritize your efforts. But for return on investment, you shouldn't ignore the power of email marketing. “Why?" you say? Not...
You might have heard about Facebook's recent announcement that it will be changing its newsfeed algorithm to prioritize content from “friends, family and groups.” This is likely to mean businesses will see a significant decrease in organic reach on social media and higher advertising costs. While...
Over the last decade social media usage in the US has increased by nearly 60%. With over 2.3 billion active users globally, and thousands of new people joining every day, it’s not hard to see why social media has become one of the most effective...
This may surprise you. Of all of the many forms of media – print, radio, social, etc. - email continues to be the most effective channel for marketing your business. Email delivers the highest ROI of all marketing channels*, with an almost 4 to 1...
So you’re looking for a picture for your brochure, website or blog, and looking through Google Images you find a great one. So you download it and plop it in place. Hey, if it’s on the internet it’s free, right? WRONG. Just because an image is...
If you’ve wondered whether the time spent making all those posts to Facebook, Twitter or Instagram are worth it, you’re not alone. How do you know if all the effort increases business? Could your limited marketing time or budget be more effective elsewhere? I get this...
Unless you’re very lucky, whether you’re a small business owner or you manage your company’s marketing, you’re working with a limited marketing budget. With all the resources available to help businesses market themselves, from click-and-drag website builders to online printing, how do you know when...
It can be kind of a chicken-and-egg question: how do you build your business to increase revenue when you have no money for marketing? I hear this all the time from businesses large and small. The bottom line is, you’d really better free up some...
