With so many marketing tactics to choose from – website, social media, print and digital advertising – it might be hard to choose how to prioritize your efforts. But for return on investment, you shouldn't ignore the power of email marketing. “Why?" you say? Not...
This may surprise you. Of all of the many forms of media – print, radio, social, etc. - email continues to be the most effective channel for marketing your business. Email delivers the highest ROI of all marketing channels*, with an almost 4 to 1...
It can be kind of a chicken-and-egg question: how do you build your business to increase revenue when you have no money for marketing? I hear this all the time from businesses large and small. The bottom line is, you’d really better free up some...
