The Brand Stand Blog

Insight and information on marketing, branding, and design.
   

Do people trust your website?

You never get a second chance to make a first impression, right? Well the same goes for your website! These days everyone is skeptical about trusting things on the internet. People generally decide within seconds whether or not they trust a website and want to…

Why hackers want your website and how to stop them.

Recently I was meeting with a prospective client and went to show them a website I’d designed for another client. We were both fairly alarmed to be greeted by a spinning skull and crossbones on a background of fire, with some creepy text! After reassuring…

Are you following the new rules for today’s email?

This may surprise you. Of all of the many forms of media – print, radio, social, etc. – email continues to be the most effective channel for marketing your business. Email delivers the highest ROI of all marketing channels*, with an almost 4 to 1…

Why a print brochure is still important

You have your website, full of all the information anyone could want to know about your company. You reach out to your customers through email, you advertise – why do you need a brochure? Because it’s not enough to exist only online. We all still…

3 easy ways to help your website perform better

If you’re not doing these basic things for your website, you may not be getting the visitors you should. Listing your business with appropriate directory websites not only helps customers who may look for you there, it also improves your results with search engines. Particularly…