The Brand Stand Blog

Insight and information on marketing, branding, and design.
   

Why a print brochure is still important

You have your website, full of all the information anyone could want to know about your company. You reach out to your customers through email, you advertise – why do you need a brochure? Because it’s not enough to exist only online. We all still…

3 easy ways to help your website perform better

If you’re not doing these basic things for your website, you may not be getting the visitors you should. Listing your business with appropriate directory websites not only helps customers who may look for you there, it also improves your results with search engines. Particularly…

Is social media marketing worth the investment?

If you’ve wondered whether the time spent making all those posts to Facebook, Twitter or Instagram are worth it, you’re not alone. How do you know if all the effort increases business? Could your limited marketing time or budget be more effective elsewhere? I get…

How to know when it makes sense to hire a marketing agency

Unless you’re very lucky, whether you’re a small business owner or you manage your company’s marketing, you’re working with a limited marketing budget. With all the resources available to help businesses market themselves, from click-and-drag website builders to online printing, how do you know when…

The 4 key steps to creating your brand message

Branding is a term that’s thrown around all the time in marketing, but what does that mean, anyway? How do you figure out what your brand is? Your brand isn’t just your logo. It’s your organization’s unique story, your company personality. Your brand is your…

6 Great Ways to Market When You Have No Money.

It can be kind of a chicken-and-egg question: how do you build your business to increase revenue when you have no money for marketing? I hear this all the time from businesses large and small. The bottom line is, you’d really better free up some…