With so many marketing tactics to choose from – website, social media, print and digital advertising – it might be hard to choose how to prioritize your efforts. But for return on investment, you shouldn't ignore the power of email marketing. “Why?" you say? Not...
You might have heard about Facebook's recent announcement that it will be changing its newsfeed algorithm to prioritize content from “friends, family and groups.” This is likely to mean businesses will see a significant decrease in organic reach on social media and higher advertising costs. While...
Over the last decade social media usage in the US has increased by nearly 60%. With over 2.3 billion active users globally, and thousands of new people joining every day, it’s not hard to see why social media has become one of the most effective...
You never get a second chance to make a first impression, right? Well the same goes for your website! These days everyone is skeptical about trusting things on the internet. People generally decide within seconds whether or not they trust a website and want to...
This may surprise you. Of all of the many forms of media – print, radio, social, etc. - email continues to be the most effective channel for marketing your business. Email delivers the highest ROI of all marketing channels*, with an almost 4 to 1...
Creating a print project can be an expensive business. Whether you’re creating a 2-sided flyer or a 50-page annual report, you want to maximize your dollars, but not skimp on quality or design. Here are a few simple rules you can follow that will result...
So you’re looking for a picture for your brochure, website or blog, and looking through Google Images you find a great one. So you download it and plop it in place. Hey, if it’s on the internet it’s free, right? WRONG. Just because an image is...
You have your website, full of all the information anyone could want to know about your company. You reach out to your customers through email, you advertise - why do you need a brochure? Because it’s not enough to exist only online. We all still exist...
If you’re not doing these basic things for your website, you may not be getting the visitors you should. Listing your business with appropriate directory websites not only helps customers who may look for you there, it also improves your results with search engines. Particularly important...
If you’ve wondered whether the time spent making all those posts to Facebook, Twitter or Instagram are worth it, you’re not alone. How do you know if all the effort increases business? Could your limited marketing time or budget be more effective elsewhere? I get this...
